"I don't mind spending $75-125 on jeans because they are a permanent investment in my wardrobe," says Mark Gershman of Scottsdale, Ariz, shown here in his favourite Lucky Brand jeans.Mark says he shops for jeans when they are on sale during the winter months. He looksfor 'a great fit, nice wash, a muted pocket treatment and a good sale price."
The rough shape of the economy has made him think about the number of pairs of jeans he owns. "I really don't need another - still I look when new styles arrive," he says.
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