Levi's, or Levi Strauss & Co, was the first company for branded denim jeans established in the year 1853 by Levi Strauss who came from Buttenheim, Franconia (Kingdom of Bavaria) to San Francisco, CA. Since then the company has been producing quality jeans, although the company started modern jeans only in 1920. Levi's is a known brand the world over and its logo describes the strength of a Levi's jeans where two horses are trying to torn apart a Levi's jeans from inbetween but haven't succeeded. The logo also tells that Levi's Jeans was patented in US on 20-May-1873. It comes with the tagline - Original Riveted Quality Clothing. Today, not just jeans, Levi's is also known for shirts, t-shirts, shorts, trousers, jackets, other accessories & mobiles. Levi's is not only the oldest but is also considered to be the global leader in jeans. Several songs jumped into popularity after featuring in TV ads by Levi's which include:
- The Joker (Steve Miller Band, 1990)
- Inside (Stiltskin, 1994)
- Boombastic (Shaggy, 1995)
- Spaceman (Babylon Zoo, 1996)
- Flat Beat (Mr. Oizo, 1999)
Levi's, or Levi Strauss & Co, was the first company for branded denim jeans established in the year 1853 by Levi Strauss who came from Buttenheim, Franconia (Kingdom of Bavaria) to San Francisco, CA. Since then the company has been producing quality jeans, although the company started modern jeans only in 1920. Levi's is a known brand the world over and its logo describes the strength of a Levi's jeans where two horses are trying to torn apart a Levi's jeans from inbetween but haven't succeeded. The logo also tells that Levi's Jeans was patented in US on 20-May-1873. It comes with the tagline - Original Riveted Quality Clothing. Today, not just jeans, Levi's is also known for shirts, t-shirts, shorts, trousers, jackets, other accessories & mobiles. Levi's is not only the oldest but is also considered to be the global leader in jeans. Several songs jumped into popularity after featuring in TV ads by Levi's which include:
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