He later opened his own store, named The People's Place, around the block in downtown Elmira. Although the store was a hot spot for teens with frequent contests and live DJ appearances, there were often more people hanging out than shopping. Over the years, a number of stores closed in downtown Elmira as shopping traffic shifted to the new Arnot Mall in Horseheads, New York. It wasn't long before The People's Place became another casualty. After seven years, The People's Place went bankrupt, when Hilfiger was 25. The site of the original store has since been demolished to make room for First Arena, home of the Elmira Jackals Hockey team. Some of the products of Tommy Hilfiger:
- Hilfiger Denim: A premium-upscale denim collection for men and women. Designs are inspired by American classics and finished with a modern edge and fresh spirit.
- True Star Gold: fragrance created by Hilfiger and spokeswoman Beyoncé Knowles
- True Star: Another fragrance created by Hilfiger and with spokesperson Beyoncé Knowles
- True Star Men: A fragrance created by Hilfiger and with spokesperson Enrique Iglesias
- Tommy Girl: Fragrance for women
- Red Label: A line of denim-themed products including jeans, t-shirts, and sweatshirts
- H by Tommy Hilfiger: An upscale line which was ended after Tommy Hilfger sold his company, the same sort of style is now carried on under the Tommy Hilfiger label in their specialty stores
- Tommy Hilfiger, the company line of clothes sold in department stores, company stores, and specialty stores
- Tommy Hilfiger for the Home, a line of bedding and bath products
- Tommy Sailing, was due to be released in January or February 2007
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